The 2007 Awards – Selecting the Winners

2007 CSR Showcase — By csr on February 16, 2008 at

By the September 30 2007 deadline day, the Awards Secretariat had received 316 project submissions from 161 companies. Of the total, 91 were for the Community & Social Welfare category; 85 for Education; 37 each for Environment and Best Workplace Practices; 36 for Small Company CSR; 12 for Culture & Heritage; and 18 for Media Reporting.  Some companies had so much supporting documentation that it came in suitcases!

Thus began the process of shortlisting. All the judges met at the Ministry of Women, Family and Community Development in October to go through the submissions and fine-tune the criteria for judging.  To aid the selection process, the judges developed further guidelines to help in choosing the programmes to be recognised.

Impact on the community

  • How did the project benefit its target community, i.e. women, schoolchildren, employees, youth, disabled, the kampung, etc?
  • Did its impact extend to a wider group – parents, teachers, neighbourhood, township, other companies or organisations, etc?
  • Did it leave a lasting impression on their lives?

Sustainability

  • Did the project reflect a long-term strategic approach?
  • Did it encourage ongoing community participation and action?
  • Was there any built-in mechanism for income-generation or self-reliance?
  • Were there any partnerships formed with, for example, NGOs or community organisations?

Employee Involvement

  • How much time and effort did the company’s own management & staff put into the project?

National Significance

  • How did the project impact on the nation as a whole?
  • Did it meet national objectives in terms of capacity building, tourism, unity, cultural integration, conservation, increasing literacy, etc?
  • Were there any linkages to objectives of the 9th Malaysia Plan or state development plans?

Coverage

  • How far and wide was the impact of the project, geographically, ethnically and culturally?

The final judges meeting to finalise the winners of the individual categories was held on November 11. Because of the quality of submissions, it was decided that two honourable mentions would be named for each category. The final selection remained a jealously guarded secret until their names were read out at the PM”S CSR Awards Ceremony on November 13 at the Sime Darby Convention Centre.
 
The 2007 Judging Panel

Datuk Faizah Mohd Tahir
Secretary-General, Ministry of Women, Family & Community Development
Datuk Faizah holds a degree in Economics from University Malaya and a Masters in the same field from Williams College, USA. She began her career as an Administrative and Diplomatic Officer in 1973, in the Economic Planning Unit of the Prime Minister’s Department, assuming the post of Assistant Secretary. After 28 years of service at the EPU, she was appointed as Secretary General of the Ministry of Women and Family Development in 2001. She has since remained as the Secretary General of the Ministry, which was renamed the Ministry of Women, Family & Community Development in April 2004.

Meme Zainal Rashid, Director General, Social Welfare Department, Ministry of Women, Family & Community Development
Meme is the newly appointed Director General of the Department of Social Welfare. She began her service in the Department as an officer in 1977, and has risen through the ranks, gaining experience in various fields from planning to research and project implementation. In 2005, she was made Assistant Director General of the Department. Meme holds a Masters in Gender and Development from the University of Sussex, UK.

Dr Dionysius Sharma, Executive Director/CEO, WWF Malaysia
Upon completing his BSc in Ecology at the University of Malaya in 1989, Dr Dionysius Sharma became a research assistant at his alma mater. A year later, he joined WWF as a scientific officer. His passion for natural history and conservation led to a PhD in Conservation Biology from the University of Kent, UK, in 1999. Simultaneously, Dr Sharma acquired positions of greater responsibility within WWF. In January 2007, he was made Executive Director/CEO.

Dr Sharma is an advisor on numerous conservation boards and organisations. In recent years, he has contributed his expertise towards the sustainable development of parks and hill stations around the country.

Dato’ Norliza Rofli, Director General, Department of Culture and Arts , Ministry of Culture, Arts & Heritage
Dato’ Norliza has been promoting Malaysia’s arts, culture and heritage for more than 20 years. Her journey in the arts began in 1983, when she joined the Department of Culture, Youth & Sports, Sabah, as its Assistant Director (Culture). Since then, her career has seen her assume roles of greater responsibility, with a three-year break from 1991-93, when she read for a Masters of Arts Management from the Carnegie Mellon University, in the US. She was Director of the National Theatre (2000-2001) and then Director of the National Arts Academy (2001-200), following which she joined the Ministry of Culture, Arts & Heritage as Under Secretary of its Culture and Arts Development Division. She took on her current position as Director General of the Department of Culture and Arts in 2005.

Tunku Abdul Aziz
Co-founder of Transparency Internationa l, Malaysian Chapter
Tunku Abdul Aziz’s career includes stints at Guthrie Corporation Ltd, the Central Bank of Malaysia, Dunlop Malaysian Industries and Sime Darby Limited. He left Malaysia in 1985 to take up directorship at the Commonwealth Secretariat, London, returning upon his retirement in 1992. He was Vice-Chairman of the international boar d of Transparency
International from 1998 to 2002, and co-founded the Malaysian Chapter.

Tunku is a member of the World Bank High Level Advisory Group on Anti-Corruption in the East Asia and Pacific Region, and the Advisory Board of Global Public Policy Networks. He is also a member of the Asian Pacific Advisory Panel on Good Urban Governance; the Board of the International Institute of Public Ethics; and the Global Advisory Council of Caux Roundtable.

Shameem Abdul Jalil
President, Institute of Public Relations Malaysia
Shameem is a public relations practitioner. She served on the Council of the Institute of Public Relations Malaysia (IPRM) for five years as its President, where she introduced the PR awards, Anugerah Kristal IPRM. She co-authored an IPRM publication on Exemplary Malaysian Public Relations Cases. Subsequently, she was part of the committee that launched the Most PR Savvy CEO Award. She is also a member of the Malaysian Chapter of the International Association of Business Communicators, and an adjunct Professor at Limkokwing University College of Creative Technology.

Datuk Rafiah Salim
Vice-Chancellor, University of Malaya
Before becoming the first Vice Chancellor of Malaysia’s oldest university, Datuk Rafiah was responsible for the establishment of the International Centre for Leadership in Finance (ICLIF). Prior to this, she served as Assistant Secretary General for Human Resources Management at the UN.

Datuk Rafiah holds a Masters of Law from Queen’s University, Belfast. She has been a Dean of the Faculty of Law at University Malaya and an advocate and solicitor in the High Court of Malaya. She has also headed the Legal and Human Resources Departments of Malayan Banking Bhd, and served as an Assistant Governor of Bank Negara Malaysia. She is further a past Vice Chairman of the Malaysian Employers Federation.

Vincent Chin
Partner & Managing Director, Boston Consulting Group
Vincent Chin heads BCG’s operations in Malaysia, and has over 17 years of experience in line management and consultancy. A computer scientist by training, his focus has been in strategy formulation, corporate development and IT. He has worked with clients in the public sector and in financial services, energy & utilities, and healthcare. Among his many achievements was the formulation of societal responsibilities for GLCs to help them contribute to society while creating value for all stakeholders. He also helped a global Islamic bank venture into South East Asia. Vincent sits on the board of the Singapore Institute of Management. He is also on the advisory panel of various private and public institutions in Singapore and Malaysia.

Dato’ Sri Zarinah Anwar
Chairman, Securities Commission, Malaysia
Dato’ Zarinah has served as chairman of the Malaysian Securities Commission since 2006. She chairs the Venture Capital Consultative Council and the Capital Market Development Fund. She also serves the Boards of the Integrity Institute Malaysia, the Financial Reporting Foundation and is a member of the Foreign Investment Committee.

Prior to joining the Securities Commission, Dato’ Zarinah was with Shell Malaysia for 22 years. Her last position there was Deputy Chairman. She was also a member of Shell’s Global Diversity Council. Dato’ Zarinah was for several years Vice President of the Malaysian Employers Federation and a Director of the Social Security Organisation (SOCSO), the National Labour Advisory Council and the Board of Governors and Board of Trustees of Kolej Tuanku Jaafar.

Rinalia Abdul Rahim
Executive Director, Global Knowledge Partnership
Rinalia established the Global Knowledge Partnership (GKP) Secretariat in Kuala Lumpur upon the transfer of the world’s first multistakeholder partnership in ICT-facilitated development from the World Bank Institute in 2001. She is an ex-officio member of the GKP Executive Committee and serves as a member of the International Advisory Panel for the World Summit on the Information Society’s ICT4D Platform as well as UNDP’s Asia Pacific Development Information Programme (APDIP).

Rinalia has a Masters in Public Policy from Harvard University’s John F. Kennedy School of Government and a Bachelor of Arts in Political Science from Princeton University. She began her career as a policy technologist in 1997 with the National Information Technology Council (NITC) of Malaysia.

Dr Richard Leete
UNDP Resident Representative for Malaysia, Singapore and Brunei Darussalam
Dr Leete has served as the Resident Representative of the UNDP Programme for Malaysia, Singapore and Brunei Darussalam since October 2003. He is concurrently the Resident Co-ordinator for UN’s Operational Activities for Development in Malaysia, as well as UNFPA Representative. He has reoriented the focus of UNDP’s Country Office to reflect Malaysia’s successful development experience, and to meet strategic challenges beyond the Millennium Development Goals.

Prior to the UNDP, Dr Leete spent seven years with the United Nations Population Fund (UNFPA). He also served with the British Government on loan to the Government of Malaysia (1985-95) as an adviser in human resources to the Economic Planning Unit, PM’s Department. He has written several books related to population and development.

The Prime Minister’s CSR Awards, launched by the Ministry of Women, Family and Community Development in 2007, aims to recognise companies that have made a difference to the communities in which they operate through their Corporate Social Responsibility (CSR) programmes. Download the Official Entry Form. Tags: ,

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