A positive mind frame does wonders for health. Recognising this, Mulpha International Bhd uses the arts to enhance the physical and mental well-being of patients in six Malaysian hospitals under its banner.
The CSR initiative, aptly called Arts for Health, began towards end 2006 involving children diagnosed with cancer at the Selayang Hospital. The idea was to provide a creative and engaging outlet to children who are terminally ill, so as to get their minds off their pain and perhaps also to release some positive energy. Overriding this was also the objective of forming a closer relationship with the children and their families and to be able to offer them emotional support without being intrusive.
The concept had been successfully carried out in the UK, where there is a strong belief that patients gain healing benefits from self-expression via drawing, writing, dancing and other forms of creativity. [Read more...]