In 2007, Maxis launched its Mobile Content Challenge (MCC), a competition geared towards creating a generation of innovative and creative techno-preneurs who will spur the nation forward in the field of information, communication and multimedia services. MCC has been designed along the strategic thrust of ‘inspire – innovate – enterprise’.

First, students are exposed to industry technology and mobile content development knowledge and trends at regional workshops held throughout the country. Here, industry partners share their knowledge and experience with the students. At the end of the workshops, entry submissions are made to a panel of judges comprising representatives from the telecommunications industry. [Read more...]