The Body Shop in Malaysia has since 2000 campaigned actively with the Women’s Aid Organisation (WAO) to Stop Violence Against Women. In 2008, its campaign focused on the often hushed up issue of domestic violence, calling it Break Up the Silence on Domestic Violence: Talk to a Friend.
Through the campaign, the beauty and skincare company with a conscience hoped to create widespread awareness of violence against women and communicate friendship as a means to assist victims of domestic violence.
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